Hey curvy girls all over the world,
Beauty influencer Jackie Aina who has over 1 Million subscribers has been captivating Youtube audiences for years. With funny makeup videos and detailed makeup tutorials, Jackie has become a beauty guru favorite. In addition to makeup videos, Jackie has done sold out collaborations with Elf Cosmetics and Artist Couture. Aina has been a prominent voice in the beauty community advocating for women of color. Most makeup companies never make enough foundation or concealer shades for brown and dark skin tones. In her videos, Jackie calls out the brands that need to do better. After years of advocating for women of color in the beauty industry, this weekend, Jackie announced one of her biggest collaborations to date. She will be teaming up with Too Faced cosmetics to help them expand their foundation shades.
In an Instagram post on her 30th birthday, Jackie announced the collaboration.
it’s my birthday!!! finally the big 3-0 is here and I can’t think of a better day to announce the biggest project of my career to date. I’ve been keeping a little secret for the past few months 🙈 but it’s FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I’m so glad that all of the awareness we’ve created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn’t have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I’m so happy that Jerrod and Too Faced trust me with this initiative. best birthday EVAAAA 🙌🏾 time to CELEBRATE
From their liquid lipsticks to their foundations, the Too Faced brand has become a favorite among beauty influencers and makeup enthusiasts around the world. Their peach palette sold out in record time last year, they had to bring it back. When they initially released their Born This Way foundation, people were excited and even praised the formula. However, the darker shades were few and women of color were disappointed.
This collaboration is one that is needed and will be epic. To have a brand as large and as popular as Too Faced team up with a black beauty influence to expand their shade range is iconic.
To confirm the news, Too Faced owner, Jerrod Blandino reposted Jackie’s photo and had this to say in the caption, “This means the world to me, it’s so important to me that everyone feels included and knows they’re seen and loved; and this is the perfect partnership to do just that!” While Aina’s post specifically mentions foundation, Blandino’s post simply says that she’ll be helping create more shades of Born This Way, so it’s possible she’ll be helping with the entire line.
He also wished her a happy birthday.
This is not Jackie’s first time working with Too Faced. In the past she has been their lip model and has reviewed their beauty products numerous times.
There’s no word on exact dates of when the new foundation shades will be released. However, when we do find out, you’ll be the first to know.