Hey curvy girls all over the world,
Is it safe to say that the last time you thought about H&M plus was when they first launched a couple of years ago? I have been highly disappointed with the plus size offerings the brand has presented to their plus size customers. Ill fitting cuts and snooze worthy styles was enough for me to completely write them off. Every time H&M on 34th street I would also have a dead man walking strut whenever I decided to visit the plus section. I used to be a super fan of H&M even when they first got rid of their plus size line. I was so happy that I could shimmy my ample booty and hips into their 14’s and 16’s and whenever I could easily slide into a size large top or dress, I would jump for joy in the fitting room. So, when they announced they would be bringing back their plus size line, I think every plus size girl thought it was going to be amazing, instead it was disappointing (read my first review of H&M Plus HERE).
It’s been over two years and their plus size line has been stagnant. The designs are basic and bland and the fit is still funky. I have been giving them the benefit of the doubt because we know it takes time for fashion brands to evolve and figure out what direction they’re going in. Forever 21 has done a complete 180 since their launch back in 2010. So, I still have hope that H&M plus will do the same. Although, I had written their plus size line off, I found myself checking in every now and again with hopes of seeing a revamped collection that offered on trend pieces. While that hasn’t fully happened yet, recently they showcased their summer collection with a few styles that were pleasing to the eye.
Check them out below:
While these pieces are cute and stylish, my little fashion mind still wonders if H&M will ever give their plus size consumer a collection beyond basics that resembles every thing they offer their non plus size customer.
Have they made any improvement? Would you like to see a change in H&M plus size designs?
You can shop more plus size looks at H&M HERE