Hey curvy girls all over the world,
Hands down Lane Bryant always has the best body positive campaigns. When they make noise, everyone sits up, takes notice, and listens. Every spring season for the past 3 years Lane Bryant has launched a new version of their #ThisBody campaign. Last fall for their Lane Bryant #ThisBody campaign, they tapped actresses Danielle Brooks and Gabourey Sidibe. This spring, LB is changing the game. They reached out to recording Artist Lizzo, poet Ashlee Haze, and members of the dance company, Pretty Big Movement for an inspiring new initiative called #ThisBody is made to shine.
Whenever the Lane Bryant #ThisBody campaign launches, it always comes with a video. In the #ThisBody campaign, the Pretty Big Movement group dances to the sounds and words of Artist Lizzo and poet Ashlee Haze. So many people underestimate plus size women. They don’t get that we can do anything that non plus size women can do. We can dance, we workout, we live life with no apologies.
For the past 5 years Lane Bryant’s mission has been all about Body-Inclusivity. It’s the backbone to their #ThisBody initiative. The campaign has turned into a celebration of the different sizes and shapes we come in. Remember their Livi Activewear campaign earlier this year. Instead of showing the typical toned plus size woman, they featured women of all sizes and shapes getting their workout on.
I love that they’re including more artistry in their campaigns. To feature singer and activist Lizzo is a great example of showing the world that we are talented.
So, I watched the video below that features Ashlee Haze, Lizzo, and Pretty Big Movement. and I’m telling you, I was ready to bust a move. It would have been more dope if they could’ve got down to Destiny Child’s Bootylicious song.
Watch the video and tell me what you think?
Also, you can see more of the campaign HERE
Are you feeling inspired?
Oh and don’t forget you can also shop the new
Lane Bryant & Prabal Gurung collection HERE