Lane Bryant Features Gabourey Sidibe, Ashley Graham, & More In New Body Positive Campaign

Hey curvy girls all over the world,

Lane Bryant has always been at the forefront of the body positive movement. Every spring and fall season Lane Bryant launches a new body positive campaign. Last Fall, their plus is equal campaign took over Times Square. Women in black tees with the plus is equal slogan on it, marched up 42nd street.  This year, they’re back with a new body positive campaign called #ThisBody.

The campaign features Gabourey Sidibe, Danielle Brooks, Ashley Graham, and Alessandra Garcia all prancing around in lingerie. One of the most amazing things about this campaign is the video. The women each read a negative comment posted on their social media pages. Comments like, “How do you get through the door.” How can you be comfortable at a size 14.” Someone even said to Ashley Graham, “You ruined Sports Illustrated.”

Ashley, Gabby, and Danielle all responded to their haters basically telling them that their bodies are beautiful.

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I love how this campaign doesn’t only feature models with hourglass or pear shaped figures. This campaign features a diverse group of body types. Everyday women can relate to these diverse shapes and sizes. Even in 2016, it can be surprising how many people really think that your self esteem should be based on your size. The bigger you are the more you should hate yourself.




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I love that Gabourey Sidibe is part of this campaign. She gets an innumerable amount of hate because of her size. Ever since she stepped onto the scene, she’s always focused on her talent and skills. She never allowed the negativity around her size to overshadow her talent. For some women, Gabourey is a body hero. Plus size women receive so much hate on the internet. People want us to just to go away. We are accused of promoting being unhealthy all the time.

Brian Beitler, Lane Bryant CMO, says: “With the steady rise of social media also comes the scrutiny women face on a daily basis ― both in a positive and negative light. #ThisBody Is Made to Shine aims to strip away the adversity experienced and show all women that it is possible to continue to shine despite what anyone has to say. The women in this campaign shut down their naysayers and do what’s right for them.”

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The #ThisBody campaign may just be the best one yet from Lane Bryant.

How does the campaign make you feel?

Story Source: Huffpost

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8 Stylish Comments on Lane Bryant Features Gabourey Sidibe, Ashley Graham, & More In New Body Positive Campaign

  1. Molly M. Fowler
    October 12, 2016 at 9:47 am (10 months ago)

    Yaaaas! Thank you from this big momma!

    Reply
  2. Name*
    October 12, 2016 at 9:54 am (10 months ago)

    Gabourey lost 100 lbs to do this campaign. The others are full figure but obesity IS a problem & while you are selling plus size lingerie, please let’s figure out how to somehow talk about diets & nutrition too. Yes love your body – inside & out. Put a health tip in each package or sponsor a panel of experts addressing health. Love the campaign!

    Reply
  3. Dana
    October 12, 2016 at 1:08 pm (10 months ago)

    Beautiful phenomenally made

    Reply
  4. M. C.
    November 6, 2016 at 12:31 pm (9 months ago)

    I when I was 18 I got asked to proms TWICE at a suze 20 .In 1970 my only choice for a non matronly prom dress was Lane Bryant so having said that.._YOU SHINE GIRLS cause like ths song and my Daddy said its ALL about dat BASE !!

    Reply
  5. M. C.
    November 6, 2016 at 12:32 pm (9 months ago)

    Ok I cant type lololol

    Reply
  6. LIZETTE
    November 26, 2016 at 12:56 am (9 months ago)

    Talk about being heathly, what about the Models who are Stick thing, obviously their is some health risks of being To Skinny, that’s where Bulima and anerixa comes in, and no one can come on here and say that that is not a issue, So before people start making Negative comments about a little weight, maybe they should address both sides of Models,
    Love how you all do not fight back with harsh words, instead you guys turned it into something POSITIVE & BEAUTIFUL. Women no matter what is around us and who is as well always remember that you’re character and you’re beautiful persona outshines the Rest!

    Reply
    • LIZETTE
      November 26, 2016 at 12:58 am (9 months ago)

      *Thin*

      Reply
  7. Laila
    November 26, 2016 at 3:55 pm (9 months ago)

    We need more women who embrace their present body while advocating and promoting health. I want to feel free seek to loose weight but meanwhile embrace my body as it is. That can be challenging sometimes, not because of society at large but family who at times has standards for what they know you USED to be and feeling the vibe of unacceptance.

    Today my mother said to me that my size 18/20 body was not that of her daughters. According to her, I was not born like this but it was an accident that I did to myself.

    I tell her that her words do not serve me and only make me feel worse about something I already am not pleased with.

    Videos like the above confirm what I already
    Know and that is we should love our bodies no matter what!!But it is one thing to k ow this at moments and another to feel this all the time.

    I honestly want to get away from the negativity of others especially when I already combat the mainstream narrative of what is beautiful within myself. But how can I constantly feel my beauty while consciously working to change my body through altering my lifestyle??

    Reply

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