Hey curvy girls all over the world,
In an effort to highlight women of all shapes and sizes, Torrid has launched a new body positive campaign. Torrid These Curves Campaign is the new campaign slogan for their intimates collection. Plus size women of all different body types are featured in the campaign. Torrid’s new intimates collection is all about providing stylish options for plus size women. According to the SVP of Design at Torrid,
“Launching this hashtag with our intimates campaign, felt right because finding the right bras and panties for a plus size woman has its challenges. Oftentimes, plus size women have been left with bland options.”
Torrid These Curves Campaign is similar to Lane Bryant’s “This Body” campaign from last year when they launched their new intimates collection. Both campaigns are all about being size inclusive as well as body type diversity. In addition to having models, they also featured bloggers and customers in the campaign. On social media, they posted photos of everyone rocking styles from their new intimates collection.
One of the beautiful things about these body positive campaigns is that it showcases women of all shapes and sizes. Whether you’re plus or not, you can’t help but to feel inspired and empowered by the visual message.
The collection features a bevy of lace and mesh detailed bra and panty sets. In addition, you’ll find bralettes and lace body suits. Also, there are style with harness details. It’s pretty sexy and just in time for Valentines Day. Torrid’s new intimates collection comes in sizes 10-30 and everything is under $100.
You can shop pieces from Torrid’s Intimates Campaign HERE
What are your thoughts on the new campaign?