Hey curvy girls all over the world,
Friend to the blog Ashley Graham knows how to secure the bag. She just added another win to her already amazing career. The Top Model host landed her first beauty contract with Revlon. I always knew Ashley was going to get her own beauty contract. It was only a matter of time. I mean, who wouldn’t want that gorgeous face and bold fun personality representing their brand. It’s also not common for a plus size woman to get a beauty contract. So, this is huge. It opens a door for more plus size women to get that kind of opportunity.
This week, Revlon revealed their new “Live Bold” campaign. The campaign not only features Ashley but it also features Wonder Woman actress Gal Gadot, model Adwoa Aboah, model Imaan Hammam, and model Raquel Zimmerman.
Ashley will serve as an ambassador for the Revlon Live Boldly campaign. When asked about being part of the campaign, here’s what Ashley had to say, “Historically, curvy girls are not given beauty contacts,” Graham said. “It’s kind of groundbreaking, because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”
It’s nice to see Revlon create a diverse beauty campaign. In the past, people have written Revlon off when former CEO Delpani made racist comments about black and Jewish people . Now that Revlon has a new CEO the brand has been trying to refocus on branding and diversity. The Live Boldly campaign not only looks but feels a little different. This new feeling from Revlon comes from the new Chief Creative Officer of Revlon, Linda Wells and Global Brand President Anne Talley. The two are the brains behind this new campaign.
The “Live Boldly” was not done in a studio on purpose. Linda and Anne wanted to shake things up with the models. In an interview with WWD magazine, Linda Wells said,
“When models become successful they tend to only do photographs alone. They don’t share — in magazine days, it’s like, ‘the girls won’t do a double’…as a result, you get the sense that being alone is beautiful. So often beauty is photographed and filmed in studios because it is a controlled setting where there’s no wind to mess up the hair and no natural light. “It has this feeling of distance from life, as if beauty cannot exist in the world but has to be in this hermetically sealed room.”
Seeing Ashley Graham in this campaign is definitely a story for the history books. In addition to the new campaign photos, Revlon also created a snazzy video featuring all the models in the campaign. Checkout the video for the campaign below.
What do you think of the new Ashley Graham Revlon campaign?