Designer Label Dolce & Gabbana Extends Its Sizing & Vows To Continue Using Plus Size Models

It’s safe to say that the size inclusive movement has helped to make some major changes in the fashion industry. We are seeing more designers and major retail brands offer a full plus size range or extend their sizes to include a few plus sizes. Last week, high end designer Dolce & Gabbana announced that they would be extending their sizes up to a UK 22. Which is the equivalent of a US 18.

Dolce & Gabbana Extended Sizing

In addition to extending their sizes, they also vowed to continue using plus size models in their runway shows. According to an article on UK’s Independent, a spokesperson for the label said, “Dolce & Gabbana has been supportive of curvy models for years.” “With this project we would like to draw special attention to the brand’s commitment to women’s diversity.”

Dolce & Gabbana Caught Fat Shaming

The spokesperson also went on to say, “women’s beauty is not a matter of clothing size”. Dolce & Gabbana has used models like Ashley Graham and Alessandra Garcia in their runway shows. While to some this may sound like great news, I find it a little suspect for a few reasons. The main reason being that it was only a couple of years ago that Dolce & Gabbana was being slammed for fat-shaming. One of the designers made fun of Lady Gaga’s body during her super bowl performance. They also made a pair of statement shoes with the words “thin and gorgeous” on them.

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When asked about the shoes, designer Gabbana stood by the statement and went on to say the following in an Instagram comment, “darling you prefer to be fat and full of cholesterol ??? I think u have a problem” and “u think is better to be fat full of hamburger??? Stupid.” Source: StyleCaster

With comments like this, why would the label offer larger sizes? Did they all of a sudden have a change of heart? Or is this just a way for the label to capitalize off the body positive movement?

Dolce & Gabbana

Somewhere within the size inclusive movement there seems to be a disconnect. Extended sizing is starting to become the norm. Instead of offering a full plus size range, some designers and retailers are only extending their sizes to an 18 and maybe a 20. Which seems to be a bit unfair. How can you be size inclusive or say “women’s beauty is not a matter of clothing size” and then only offer smaller plus sizes? When brands do offer extended sizes, often times the sizes are limited in quantity and hard to find.

According to the Independent, Dolce & Gabbana’s extended sizes are available within the pre-fall collection. I went on Dolce & Gabbana’s website and saw that an IT 54 (US 18) is available in select items so far. Not the entire collection. Which is common when brands offer larger sizes. So far, there are a few dresses, pants, and tops available in the larger sizes. As the fall season rolls around maybe we will see more. Although I doubt it.

At this point, can plus size women really trust designers who want to offer larger sizes? It’s no secret that the plus size fashion industry is a multi-billion dollar business. Now that we are starting to see more size inclusivity and seeing brands become successful because of it, it seems like the movement is also bringing out fake support.

Fashion brands want to be part of the plus size fashion industry for clout. Which is why some of these fashion brands are only offering extended sizes and claiming to be size inclusive.

What are your thoughts on Dolce & Gabbana offering extended sizes?


  1. June 17, 2019 / 3:00 pm

    Sometimes I want to have faith that these designers are capable of changing their minds or having someone in their ear explaining to them why they are problematic. Isn’t that the whole point of pointing out diversity and helping people understand that plus size women deserve to be treated fairly? I’m not making excuses but I do think at some point, if we want designers to change their logic and things, we may have to start seeing that make changes. IDK, but I’m hoping more designers move to plus sizes.

    • alissa
      June 18, 2019 / 8:19 am

      I totally agree with you. I think the issue is knowing if the change is real or just a way to look good to the public, especially when you’ve been exposed for bashing the very people you’re now trying to make clothes for.

      • June 24, 2019 / 5:51 pm

        I think a lot of these brands and or designer labels are “johnny come lately” it’s about the almighty dollar how much can we make from this… It’s not about them looking good to the general public, those they offended by exclusion, or even doing the right thing, it about the feasibility of tapping into a market they’ve neglected. Now suddenly just realizing it’s a huge market they missed! Facts people aren’t getting smaller, the average woman is not a size 3,
        8, or even 10… They are realizing the people who can afford to have designer labels specially make a particular designs to fit them, is not conducive to high sale volume! They are looking to make up the different, hopefully in a market they have badly neglected… So nope not interested!

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