Hey curvy girls all over the world,
Fashion influencer and body positive activist Gabifresh just released her summer swimsuit collection and its FIRE. Each season Gabifresh truly takes her collections to the next level. Back in January, she debut her first collection of the year and it was all about the power of survival. For the summer Gabifresh X Swimsuits For All collection, Gabi Gregg decided to go with a “Power Play” theme. A swimwear campaign that features Gabi alongside 9 of her fans. Gabi selected the fans to be in the campaign via an open casting call. The cool thing about the campaign is that each girl represents one of the nine sizes available in the collection. The collection ranges in sizes 10-26 and offers G and H cups.
When it comes to her swimwear campaigns, Gabi always gives it to us good. The “Power Play” campaign was shot at the iconic Santa Monica Pier and beach in California. It was important for Gabi to include fans in this campaign. She says,
“I am constantly motivated and inspired by my followers. Their support means the world to me and to have so many people come out for this casting call was truly a mind-blowing experience.”
WIth this collection Gabi said she wanted to make it fun, “This collection is all about bringing to life the fun, flirty, playful spirit of summer. These nine women had no problem showing that side of themselves! My hope is that this campaign, featuring such a beautifully diverse group, will encourage others to feel confident and have fun in a swimsuit, regardless of their race, size or shape.”
All nine of the women look absolutely fantastic in the swimsuits. Diversity is something that the body positive community has been fighting for. Representation matters. Women of all shapes and sizes wear swimsuits, so advertising should reflect that.
As for Gabifresh swimsuit designs, well, they are nothing short of awesomeness. The Gabifresh X Swimsuits For All Summer 2018 collection features a medley of bright colors and bold tropical prints. You’ll find Gabi’s signature wrap bikini with side cutouts, thigh high slit skirts, cover up dresses, a pineapple printed bikini, and a few fun colored two piece swimsuits.
Checkout Gabifresh X Swimsuits For All Summer 2018 Swim collection Below
SHOP GABIFRESH SWIM HERE
Shop the entire Gabifresh Swimsuits For All Collection HERE