Hey curvy girls all over the world,
Lane Bryant has always been at the forefront of the body positive movement. Every spring and fall season Lane Bryant launches a new body positive campaign. Last Fall, their plus is equal campaign took over Times Square. Women in black tees with the plus is equal slogan on it, marched up 42nd street. This year, they’re back with a new body positive campaign called #ThisBody.
The campaign features Gabourey Sidibe, Danielle Brooks, Ashley Graham, and Alessandra Garcia all prancing around in lingerie. One of the most amazing things about this campaign is the video. The women each read a negative comment posted on their social media pages. Comments like, “How do you get through the door.” How can you be comfortable at a size 14.” Someone even said to Ashley Graham, “You ruined Sports Illustrated.”
Ashley, Gabby, and Danielle all responded to their haters basically telling them that their bodies are beautiful.
I love how this campaign doesn’t only feature models with hourglass or pear shaped figures. This campaign features a diverse group of body types. Everyday women can relate to these diverse shapes and sizes. Even in 2016, it can be surprising how many people really think that your self esteem should be based on your size. The bigger you are the more you should hate yourself.
I love that Gabourey Sidibe is part of this campaign. She gets an innumerable amount of hate because of her size. Ever since she stepped onto the scene, she’s always focused on her talent and skills. She never allowed the negativity around her size to overshadow her talent. For some women, Gabourey is a body hero. Plus size women receive so much hate on the internet. People want us to just to go away. We are accused of promoting being unhealthy all the time.
Brian Beitler, Lane Bryant CMO, says: “With the steady rise of social media also comes the scrutiny women face on a daily basis ― both in a positive and negative light. #ThisBody Is Made to Shine aims to strip away the adversity experienced and show all women that it is possible to continue to shine despite what anyone has to say. The women in this campaign shut down their naysayers and do what’s right for them.”
The #ThisBody campaign may just be the best one yet from Lane Bryant.
How does the campaign make you feel?
Story Source: Huffpost