Okay Roaman’s! We see you doing your thing. If you haven’t heard by now, this week, Roaman’s debut their #IAMRoamans campaign. What makes this campaign special is that Roaman’s used some of their real life customers to promote their self confidence message. Roaman’s says, this campaign allows for women to share their unique personalities in confidence building ways to spread self-love within the community.”
I love when brands create campaigns that focus on self love. Especially through fashion. The women featured in the campaign are all different sizes and shapes. Which is a true representation of their customers. As we all know, women come in all shapes in sizes. However, society will have you to believe that only a select group of women deserve to have great fashion and stand out.
I love the different IAM messages. In particular is the photo below featuring model Christina Mendez saying, “I am all about standing out.” We definitely need more positive self confidence campaigns like this.
The campaign features influencers Essie Golden and Dani Sauter of Blonde In The District. You’ll also see editor of Plus Model Magazine Madeline Jones. All the women are rocking pieces from Roaman’s spring collection.
In addition to loving the campaigns message, I am loving the spring styles. There are some great trench coats, polka dot pants, and cute shirtdresses. Checkout some of the pieces below.
You can checkout the full campaign and shop the collection at Roaman’s