Simply Be Launches New "We Are Curves" Campaign

Hey curvy girls all over the world,

Simply Be just launched a new spring campaign called “We Are Curves.” The campaign is a celebration of curves and Simply Be. As we all know, Simply Be has been delivering fashion forward clothing for plus size women for years. We Are Curves is a campaign that reminds us that Simply Be has been one of many brands at the forefront of the plus size fashion movement.

To make a powerful statement, Simply Be rounded up 3 of today’s top curvy models. Denise Bidot, Marquita Pring, and Ishka Lawrence all teamed up to be part of the campaign. According to Simply Be, the We Are Curves campaign will be rolled out over the year. Celebrating curves and inspiring confidence is the campaigns message and manifesto.

Simply Be “We Are Curves” collection

The manifesto says, We are not one size fits all. And we are not a

fad. Curve is not a trend or a hot topic. It’s not an add-on or an afterthought. It’s at the heart of everything we do. It’s why we exist. We’ve been here since day one. And we’re still leading the way. We demand style. We demand it. And we hate compromise. We are Simply Be. We Are Curves.

Denim seems to be the fashion focus of the campaign. Denise, Marquita, and Ishkra all wearing new denim styles that range from shorts and distressed jeans, to denim tops and dresses.