For years retailers catered to a specific customer that they refer to as the core customer. The core customer basically means the plus size woman who wants to find clothes that fit her body and are comfortable but isn’t necessarily concerned with style and trend. This customer has been the driving force behind the lack of style some old school retailers offer. Surveyists often use these customers to determine what a plus size women will and won’t buy.
The times are now changing, however, due to the popularity of social media bringing all fashionistas online and giving inspiration to people of all sizes. Everyone seems to be keeping up with the trend, trying to get hold of the most fashionable and latest wear available in the market. And to get that fulfilled, they no longer want to be restricted to offline shops or what the retailers have to offer.
The retailers’ strongest competitors are the eCommerce websites that have made everything easily accessible to people living anywhere and everywhere. Most of them cater to the needs of all sizes of women and there is a probability that the retailers selling only offline would end up losing their existing customer base. They can, however, save this customer base by moving their business online too. It could prove to be a challenge, as starting from scratch can be a daunting task. But, following a proper way, it could be achieved quite conveniently. For instance, they can begin by getting their website designed, moving on to partner with secure payment merchants, to including SEO techniques (probably with the help of SEO Spokane services), to make their eCommerce store visible to their potential customers.
Well, moving online would not only ensure that their old customers keep returning, but it would also help them get new customers, ultimately improving their overall revenue.
