Lane Bryant has introduced their first influencer collaboration and its with blogger Tanesha Awasthi aka Girl With Curves. The 20-piece collection is filled with dresses, denim, outerwear, and sportswear. It’s set to launch next month during New York Fashion Week. Prices will range from $34.95-$149.95
Last year, Tanesha also launched a collection with Dia & Co. Tanesha has been blogging since 2011 and has amassed over 1 million subscribers since her blog launched. This collaboration is perfect for Lane Bryant. Tanesha’s personal style will resonate with Lane Bryant customers.
According to an interview with WWD, Tanesha says, “For a long time, the curvy girl was left out of the conversation. I don’t think the world realized that all women, no matter what size, want to feel amazing, look amazing and we all care about some aspect of fashion.”
Lane Bryant X Tanesha Awasthi will be available in stores and online Sept. 9th.
