Hey curvy girls all over the world,
With so much body positive movements going on in the media from Sports Illustrated to Tess Munster, I thought it would be fun and inspiring to share a cool campaign that Modcloth did with their employees. A few weeks ago, Modcloth did a swimsuit campaign featuring their employees who range in a variety of shapes and sizes. Petite to plus size.
Modcloth has always been a brand that promotes body positive images and fashion for all sizes. I love that instead of hiring models, Modcloth tapped the very women who work for them to show off their bathing suit bodies to encourage women all over the world to love the skin they’re in.
Even Modcloth’s co-founder Susan Koger models one of their most popular bathing suits.
This campaign is truly another step in the right direction of embracing and loving your body at any size.
You can checkout the latest swimsuits from Modcloth HERE
What are your thoughts on this campaign?
