Hey curvy girls all over the world,
Plus size bloggers are making some major moves in the retail and fashion industry. In celebration of their new denim campaign, Old Navy tapped two influential plus size bloggers. Marie Denee of The Curvy Fashionista and Tanesha Awasthi formerly known as Girl With Curves are featured in Old Navy’s denim campaign.
It’s nice to see mega fashion brands incorporating more size diversity within their campaigns. It’s even better to see a brand like Old Navy feature everyday women who aren’t models. It’s everyday women like you and me who wear the clothes, so why not.
The campaign also features bloggers Amanda Holstein from Advice from a twenty something and Jeanne Chan from Shop Sweet Things.
Every season, Old Navy debuts new denim and this year they’ve upgraded their plus size options with a variety of fits. The Old Navy denim campaign has a theme this year that is centered around breaking denim rules. From wearing overalls to avoiding light washed jeans, each blogger is wearing a pair of jeans that defies the rules.
Marie is wearing a pair of black skinny Rockstar jeans to show that jeans can be dressy
Tanesha is wearing a pair of light washed distressed denim skinny jeans proving that curvy girls aren’t only restricted to dark washes.
Old Navy is having a denim sale and offering up to 50% off select style. You can shop Old Navy jeans HERE
What do you guys think about their looks? What denim rules do you defy?
Love this campaign. Hope all these sizes are available in store and not just online.
Obsessed with this campaign. It’s so inspiring to see brands paying real attention curvy girls. Long overdue.