Hey curvy girls all over the world,
The plus-size market is a multi-billion dollar business and there’s good reason as to why. Over the past 5 years, plus size fashion has gained more visibility than ever before. With new designers and online brands popping up. There was a time when there were only a handful of places for plus size women to shop. O.G. retailers like Lane Bryant, Catherine’s, and Ashley Stewart have been in the plus-size fashion game for years. Plus-size women can now shop an array of retailers. Most of them are online only. However, we are slowly but surely starting to see brick and mortar stores and even boutiques offer plus size women the option of shopping in store.
Now, don’t get me wrong. We still have a long way to go when it comes to having more brick and mortar plus-size stores. I was crushed when H&M stopped carrying plus sizes in store. I was devastated when I went into Bloomingdales on 5th Ave. in NYC only to see they no longer offered plus, but, I’m hopeful that things will get better. Currently, the average American woman is now a size 16 according to this 2016 journal. You would think there would be countless brick and mortar plus size stores by now. Unfortunately, there isn’t. However, that doesn’t mean plus-size women are completely left out in the cold.We are seeing online retailers create pop up and test stores. Back in April, online retailer Eloquii launched their first brick and mortar pop up store in Washington, DC. Also, in February, Neiman Marcus announced that they would start adding plus sizes in some of their Last Call NM stores as a test. Since they’ve been having great success with their online plus size sales, the retailer wanted to expand it in store. If it works, they will include a full plus size section in all of their outlet stores.
I for one have never been much of an online shopper. I’ve always shopped in store. Honestly, there are better and much more stylish options for plus size women online. However, I need to touch and try on my clothes.
Many SC readers and social media followers always ask where do I shop. So, today, I wanted to answer that question by listing some of the best places to shop in store for plus-size clothing. While there isn’t a myriad of in store places to shop, there are quite a few places that we can still go in store and buy stylish plus size clothing.
As more designers like Rachel Roy, Tracy Reese, and Tommy Hilfiger are starting to incorporate larger sizes, department store buyers are adding them to their plus size departments. Even retail giants like JCPenney have created their own exclusive plus size collections by partnering with Project Runway winner Ashley Nell Tipton.
**In addition to shopping plus size retailers with brick and mortar stores like Torrid, Lane Bryant and Ashley Stewart, checkout our list of the best places to shop in store for plus size clothing.
For years, I’ve been telling my friends, family, and even SC readers that L&T has an amazing plus size department. They carry classic plus-size designers like Michael Kors and Calvin Klein. However, they’ve updated their plus department with international retailers like Carmakoma and Addition Elle.
As a New Yorker, Macy’s has always been a go to for plus size clothing if you didn’t want to shop online. Macy’s has given their plus size department a major makeover. Much like Lord & Taylor, you can find plus size clothing from American designers like Ralph Lauren, Michael Kors, and Calvin Klein. However, Macy’s in house brands like INC International Concepts and Alfani offer stylish plus size pieces. Also, just last month Macy’s added Tommy Hilfiger plus. You can also find Jessica Simpson, American Rag, and Vince Camuto plus-sizes at Macy’s.
In April, Forever 21 announced that they would be revamping their plus size department and start putting more focus and money behind it. You can shop Forever 21 plus for all things trendy. You should just know that their cuts are junior plus.
To me TJ Maxx and Marshalls are one in the same. The good thing is that most of their stores offer a plus size section. It may be small but its one of those places that you may just find a fashion gem.
It’s only been a few years since Charlotte Russe added plus sizes. However, they’ve managed to include plus sizes in quite a few of their stores across the country. They offer trendy styles but the cuts are pretty forgiving.
Along with kitchen and housewares, you can also shop for clothing at Ross. You can find discount designer plus size clothing and some fast fashion styles. Last year I did a fitting room visit, you can check that out HERE.
Dressbarn has been the working woman’s go to spot for dresses and separates. For the past couple of years, they’ve teamed up with super model Ashley Graham for an exclusive collection called Beyond that includes plus.
Each year, their plus-size offerings get better and better. Nordstrom stands out as a top retailer for plus sizes because they carry quite a few plus size designers in store. They carry high end to contemporary plus sizes.
At Fashion to Figure you can live out all your trendy fashion dreams. They carry all of the current trends in fashion. Recently, they just launched their first ever plus size swim collection.
So, I was hesitant about adding Bloomingdales to this list because they eliminated their plus size department at their NYC 5th avenue store. However, there are still a few Bloomingdales department stores that offer plus sizes in store.
Since they started doing designer collaborations, Target has improved their plus size selection in store. Now you can shop stylish plus size clothing in store from Who What Wear, Ava & Viv, and more.
Last spring JCPenney upgraded their plus size department by adding Boutique+ and bringing on Project Runway winner Ashley Nell Tipton as an ambassador and designer for Boutique+. So, along with JCP brands like Worthington, you can also shop stylish on trend plus size clothing directly in store with their Boutique+ department.
I used to sleep on Kohl’s plus size department but over the last 3 years, they’ve made quite a few improvements to their plus size section. The two best things that happened to Kohl’s plus is the Jennifer Lopez and Vera Wang collections. You can shop them online and in store. I’ve worn quite a few pieces from Kohl’s plus sizes HERE
If you’re classic and preppy, then you would definitely want to checkout Talbots. Talbots not only has a plus size section but they also offer petites. Most Talbots offer a plus size section in stores.