Hey curvy girls all over the world,
Last year, Fashion to Figure filed for bankruptcy due to a number of reasons. One reason for filing Chapter 11 was having the same amount of liabilities as they did in assets. They were falling behind on rent and bill payments. Its always unfortunate for any retailer, especially plus size retailers. Although this was a challenging time for Fashion to Figure, the brand was acquired by New York and Company.
This month Fashion to Figure has re-launched. The trendy plus size retailer has a new online home on the New York & Company website. I know many people weren’t sure if the brand was going to revamp their look and aesthetic, but they didn’t. Everything still looks the same. When you go to the new homepage, it says, “Same Us, new home.”
Checkout FTF’s new home on New York & Company
Everything from pricing to style is the same. One of the reasons I think FTF still has the same look is because, according to a Business Wire article,
New York & Company is also anticipating hiring certain former employees of Fashion to Figure, including members of the design, merchandising and eCommerce teams.”
Fashion to Figure is known for offering trendy plus size clothing and its what their fan base expects from them. I think if they were to deviate from that, they would definitely lose their loyal customers. I do hope with the acquisition, they can offer more sizes and more custom styles specific to their brand only. The site is currently chock full of sexy body con dresses, curve hugging denim, and flirty tops.
In addition to re-launching the brand, they now have an intimates collection which features lace bodysuits and mesh chemises. Also, you can shop their Valentines Day collection.
I can’t wait to see what else is to come from the brand this year.
Shop Fashion to Figure HERE