Ladies, get ready to add another affordable plus size line to your wardrobe. Back in September of 2018 Kohl’s announced that they would be launching their own plus size line. Kohl’s Evri plus size collection was specifically made to celebrate real women. While Kohl’s has always offered plus sizes, Evri is their private label brand.
What’s Kohl’s Evri Plus Size Line About
So, what’s the meaning behind Evri? Well, I thought it was a play on Every and stood for clothing for everybody. However, Evri stands for easy, versatile, real (value), and inspiring. Instead of stopping at 3X like most private label plus size brands, Kohl’s Evri plus size collection will come in sizes 0X-4X. What’s even better is that the bottoms will also come in sizes 14W-30W. Okay Kohl’s we see you were listening.
Plus size women have always been fighting hard to get brands to go beyond a size 24. I feel like we are starting to see the change happening. You can checkout our article on plus size brands that go above a size 24. Evri will offer dresses, tops, and bottoms. In addition, the private label brand will be available online and in store.
When it comes to the new plus size line, Kohl’s had this to say,
“We’re proud to introduce EVRI apparel and enhance our women’s plus offerings to Kohl’s customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experience she expects. From a revamped store layout to fit-focused sizing, the addition of EVRI to our women’s portfolio further illustrates our commitment to providing all customers with a positive and easy shopping experience.”
While no official photos of Evri clothing have been released yet, snagged a few screenshots from Kohl’s Instagram page. Also, Kohl’s did give us a sneak peek video of the clothers on their Instagram. We also spied blogger and new plus size model Amber of Style Plus Curves featured in the campaign.
Watch Kohl’s Evri plus size clothing video below.
When Will Kohl’s Evri Plus Size Label Launch
Kohl’s Evri plus size clothing line launches this spring. Since they’ve started releasing promo, it will more than likely launch this March. I’m excited to see it and try it. Once it debuts, we will be sure to give you an update.
You can also check out the promo page for the line at Kohl’s.