Now you can shop Old Navy Plus Size Clothing in store up to a size 28 and online up to size 30.
Old Navy finally gets with the program and elimates the separation of their plus-size clothing in store and online. They’ve listened to consumers and will now offer all women’s styles in sizes 0-30 online and 0-28 in store. Truly making them a size inclusive brand.
This month they introduced their new #Bodequality campaign and called it a fashion revolution.
While this is great news for the plus size community, it shouldn’t be considered revolutionary. Really it should be considered the norm. Especially since the plus size fashion industry is a multi-billion dollar business. And the average size of an american woman is a size 16.
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However, I think the decision to be more inclusive is long overdue. And Old Navy agrees. In an instagram post, Old Navy says,
“Starting today, no more digging around in a special section or not being able to shop with yout bffs. It’s time to do the thing we always needed to do and completely revolutionize the shopping experience. Now in all stores, online wherever you find us, you’ll find all sizes, all styles, same price.”
For the launch of their size inclusive campaign Old Navy tapped actress/comedian Aidy Bryant and plus size influencers to promote the #Bodequality intiative.
This new campaign offers plus size shoppers the experience of going into a store and being able to find their size. Without going to an entirely different section of the store. Which is normally in the back or in the basement. Women of all sizes can now shop together.
If you prefer to shop Old Navy plus size online, you’ll notice all of the items are sized from 0-30 without you having to click on the womens plus size category.
Old Navy’s Size Inclusive Fashion Revolution Falls Short
With this new launch or should I say “fashion revolution” many of Old Navy’s plus size consumers feel as if they’ve fallen short on their message of body equality.
And here’s why some plus size customers take issue with the misleading size inclusive message.
-Although they’re offering up to a size 30, unfortunately the size 30 can only be shopped online. If you’re going to have the 28 in store why not add the size 30?
-If you’re going to preach #Bodequality the visuals for the campaign don’t feature larger plus size models or influencers who are withing the size 24-30 range.
Below are a few comments plus size women left under Old Navy’s campaign launch post on Instagram.
In response to the complaints of a size 30 not being included in stores, Old Navy replied to one commenter with the following, “Size 30 will be available online as we roll our new experience, but we are always listening and will bring back insights to our leadership team.”
I think this new shopping experience is needed. For many plus size shoppers this is a win. To be able to go in store and find a size 26 and 28. Even having the ability to shop online and get a size 30.
However, Old Navy shouldn’t half step with it. I say make the size 30 available in stores. Also use larger plus size models. How can you offer larger plus sizes but don’t use models who reflect that size.
If you haven’t seen the #Bodequality campaign head on over to OldNavy.com to checkout the campaign and the new sizing arrangement.
What do you think about Old Navy plus size clothing being available up to a size 30 online and 28 in store?
